Karen Kusek

Broker, ABR, CNE, CRS, e-Pro, PMN

4 Home-Staging Trends to Help you Compete in Today's Market

 

 

Staging a home before listing it on the market is a crucial step that many homeowners often overlook. The International Association of Home Staging Professionals (IAHSPR) offers four home-staging tips to help homeowners compete in today's market:

1. Home staging is not just for houses for sale. Traditional home staging involves working with sellers to prepare houses for sale; but today's successful Accredited Staging Professionals have a multi-faceted business that allows them to serve clients with staging to live, staging to work and for a myriad of events-from small parties to large, corporate parties.

2. Home staging helps foreclosure, REO and short sale properties sell. With the increase of foreclosure, REO and short sale properties in many markets throughout the U.S., the need for presentation of these properties as a product that can sell is imperative.

3. Home staging becomes greener. As of late, IAHSPR has seen a trend toward eco-friendly home staging. Home stagers have specific inventory they can provide that is "green" to help a seller, builder or investor that wants to put their "green" foot forward and achieve their goal of marketing a product that truly has the environment at heart.

4. Home staging captivates mainstream media. There are currently no less than eight shows on HGTV devoted to the process of preparing a house for sale, and this trend will continue as long as the public finds value in learning what to do both inside and outside their home when getting ready to put it on the market.

Reprinted with permission from RISMedia. ©2013. All rights reserved.